Driving a Quality Culture: Micron Singapore Shares Insights at SSIA Summit 2019

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The message to the semiconductor community was unified and clear at this year’s Semiconductor Singapore Industry Association (SSIA) summit and semiconductor dinner — embrace the mobility transformation and prioritize talent development as the industry’s driving forces. The summit, SSIA’s annual flagship event, serves as a platform for local and regional business leaders from electronics and semiconductor companies to share industry visions, trends and thoughts.

A stalwart supporter of SSIA since its formation in 2006, Micron was one of six platinum sponsors of this year’s event. Leaders from our organization were present at both the summit and dinner to engage and network with other industry forerunners. We are pleased to give you a glimpse into Micron’s involvement at the full-day event held at the Marina Bay Sands, Singapore, on Thursday, Oct. 10.

SSIA Summit

Micron Corporate Vice President of Global Quality Raj Narasimhan giving Micron’s perspective on driving the continuous evolution of a quality culture

The event began with a conference summit where leaders in the semiconductor ecosystem spoke about 5G, artificial intelligence, and electric and autonomous vehicles as industry priorities in the next two to three years. Conference participants engaged in insightful and thought-provoking discussions on how future trends in mobility will affect the semiconductor industry in Singapore and how companies can capitalize on these trends to further fuel the mobility industry.

As a leader of innovative memory and storage solutions, Micron was invited to share the company’s insights into automotive quality, a key supplier differentiator. Speaking to an audience of over 200, Micron’s Corporate Vice President of Global Quality Raj Narasimhan highlighted the importance of an automotive quality mindset that is built on a set of practical tools, systems and leadership. He challenged his audience to adopt a quality culture in their companies. He also shared how Micron embeds a quality mindset throughout the company, through collaborating across functions and sharing the voice of its automotive customers so that their feedback is internalized. Micron’s ability to “speak the language of automotive” draws from its breadth of engineering experience and sustained collaboration with automotive customers over the past 28 years.

Here are the key takeaways from the talk:

  • The memory market for automotive products will grow rapidly as autonomous vehicles incorporate more advanced technology features.
  • Quality is a key supplier differentiator for automotive manufacturers. Having a mindset that is focused on defect and variation elimination and outstanding customer support is crucial for success.
  • To ensure that every link in the quality chain remains strong, companies need to shift from reactive measures to proactive strengthening of tools, systems and processes.
  • The cornerstones of a robust automotive quality strategy are supplier quality programs, big data and smart manufacturing, and automotive product differentiation.
VP and Singapore Country Manager Chen Kok Sing and Corporate VP of Global Quality Raj Narasimhan with Micron team members attending the conference.

At the summit, visitors to Micron’s booth were taken through a visual display of the organization’s strength, capabilities and values. They also learned about our recent fab expansion event, the largest expansion in Singapore to date, and our community initiatives in Singapore.

Semiconductor Dinner

Micron’s Singapore leadership at the SSIA summit dinner

The semiconductor dinner, attended by over 70 companies, was an opportunity to network and build lasting connections with senior industry professionals. The dinner was graced by the guest of honor Assistant Managing Director of the Economic Development Board of Singapore Damian Chan.

As the event drew to a close, business leaders were reminded that the semiconductor industry will be driven by new markets such as 5G, health care and mobility and that companies will need the talent to enable these changes. This theme resonated with Micron, as the company is committed to developing the skills of its talented workforce and investing in the talents of tomorrow to propel the company toward its vision to transform how the world uses information to enrich life.

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